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How to Distribute Green Products


Joining the eco-friendly movement can be achieved through volunteerism and personal acts of sustainability, but few methods are more impactful than helping green businesses financially. Becoming a distributor of these products helps these small businesses survive against giant corporations. According to Barbara Parks and Jodi Helmer in their book “The Complete Idiot’s Guide to Green Careers,” distributors are at the forefront of the growing green industry. Because demand is growing rapidly for these products, becoming a distributor can be highly lucrative.

Step 1
Choose which products to sell. Look around your own house or garage to find appropriate products: Choose items you use personally and know thoroughly. For example, don’t sell colloidal silver if you know little about its health benefits.

Decide if you’re going to select perishable or nonperishable items to sell. Nonperishable green items include organic clothing, all-natural cosmetics, eco-friendly jewelry and books on sustainable lifestyles. Perishable items include organic foods, superfoods like spirulina and raw cacao, as well as green supplements like grapeseed extract.

Step 2
Research a company whose products you’re interested in and assess its manufacturing methods. Ensure its product is eco-friendly in its method of production, packaging and choice of materials. Contact the company directly to make these inquiries.

Ask the company to be a wholesale distributor of its products and get prices. Choose products with the potential for the highest profit margin. Check the retail rates of these items and assess the demand to determine the profit potential.

Step 3
Choose a method of distribution. As David Frederick Ross explains in his book “Distribution: Planning and Control,” a distributor can sell large quantities of an item to a retailer or even smaller amounts directly to the customer. Choose which route you wish to pursue.

If you sell directly to retailers, get the capital necessary for purchasing large amounts of inventory and buying a warehouse to hold it all. Make a business plan and apply to banks for a loan.

Build a website capable of e-commerce. Hire a Web designer to design a professional, clean layout. You can see my site for an example of how this should look at http://www.miglioridentifriciosbiancante.com.

Step 4
Market your products. If you’re selling directly to customers, advertise by providing background into each sustainable company and the benefits of shopping green. Give a product description next to its picture and list the price. Make the picture of the product a hyperlink and take the reader to a Web page outlining the product’s health benefits or additional details.

Offer incentives to buy, such as free shipping or bulk discounts.

Tips & Warnings

Check the incentives and payout structure for multilevel marketing (MLM) companies. Several green-product companies (e.g., Herbalife, MonaVie, Elements For Life) follow a multilevel marketing structure for their distributors. Ensure you have the sales abilities and client base to earn money off of this method of distribution. The book “The Complete Idiot’s Guide to Frauds, Scams and Cons” suggests avoiding any company that requires you to spend large amounts of money up-front or constantly recruit new members.